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BackLinks Analyzer 52 comments

At every moment, on the Internet, you can find a lot of BackLinks Builder Services. This heap of links can be scary on a certain level, because you don't know what will benefit or damage your website. On outsourcing marketplaces the bids on Search Engine Optimization and Link Building are always on the top.

Taking a look at this tangled network, a website owner with a entry-medium level of experience doesn't know what is good or what is bad for his website. In this post, we will try to open your eyes and see that the whole BackLinks mix-up can be easily understood (talking about backlinks from free&paid directories authority sites, supportive sites, social bookmarks, video submission, blog comments, blog posts, article submission, forum comments, link wheel, link trundle, reviews and all other combinations). A few years ago, the whole BackLinks building process was easy to implement, but now, things got out of hand (this is expected, as more and more websites emerge from the Internet's dust, trying to survive).

How to begin? First things first, we think you must analyze your current website inbound and outbound links. You can use Google WebMasters Tools (Your site on the web -> Links to your site) or the externals BackLinks checker services, from the top of SeoAnalyser.net menu.

Links to uour site - Google webmaster toolsBackLink Checkers

After you take a look at who links to your website, you can try to understand how it affects your website optimization. It is difficult to understand how much the BackLinks count for your overall website performance. For example, one of our websites has 2,114,576 links from over 5,000 unique domains. If we try to interpret these numbers we will reach the conclusion that only a very small percent of these (<0,1%) really matters.

You can't interpret the BackLinks as they are. It will take a while but, as website owner you should correlate the BackLinks data with your visitors traffic (we suggest to use Google Analytics) and Search Engine Results Page (SERP) to see in the end, if you can get your Return On Investment (ROI). Many so called "SEO Experts" indicate that BackLinks from high PR sites weight the most on SEO but we think there are many other things that influence your website's overall search engine optimization (page content and keywords match, domain name, website internal structure, etc.).

The BackLinks analysis may give you an overview on which kind of BackLink building should you focus on. For example if you believe that Social Media has a good impact on your website optimization you may try to focus on that, leaving others in the background.

The link building strategy can vary from one site to another, from one niche to another. You'd have to perfectly understand the top search engines ranking algorithms (constantly changing) to be one of the top websites only from backlinks.

It may be an out-of-reach target for most webmasters and that's why we strongly suggest to take it easy (especially if you’re new in this domain). This kind of optimization is very important, it can give you amazing results or it could damage your website – Sandbox Effect (search engines paid links penalization).

You can have "all the backlinks in the world", thus millions of visitors, but if your BackLinks Building Process lacks ROI, you certainly missed the target.

Most common Link Building strategies

We are sure that many readers of this post may know these link building methods, but others may have missed some. That's why we think it’s essential to remind them:

1. Web Directory Submission – It’s the most used and simple method. You can find a lot of web directory sites who offer free/paid submission. Also you may find free software or browser addons that will help you with the submission. Many of these take a long time for free approval, also some of them use the rel="nofollow" attribute when they link to you and this won’t help you with nothing. The easy work to complete this method (can be done by any of this post readers) is directly proportional with the final optimization result (Work light – Weak Results). NOTE: Listing is recommended on DMoz, Yahoo Directory and maybe others.

2. Article Submission – More and more Web Masters like this method. The hardest thing with this link building approach is to get good articles with relevant/unique content. If the article is thorough written and documented it will surely be approved. In our experience this backlink building method can give some satisfying results so we suggest you give it a try.

3. Social Bookmarking Submission – We recommend this method, and we think it’s one of the strongest ways to improve your SERP. This technique will attract the search engines spiders to your website. Also the top bookmarking websites will ensure relevant traffic to your website. We think that this method is better than the ones above. The difficulty consists on the users opinions (they can easily get you on the top or "bury you").

4. Social Media Optimization – This technique is widely used these days. It's a trend to have your page/brand/company on sites like FaceBook but we believe that at some point in the future these websites' importance will fade. Taking all things into consideration, the website social media notoriety is a must and this method is on top of our list.

5. Website Review – If you think your website/business/application may be somehow unseen (tremendous) on the Internet, you may try to submit it for free on important websites like TechCrunch or Mashable. If you're lucky to get in, you will have an easier way to reach your target. Reviews on sites like KillerStartups or others blogs will help you on SEO. You should consider some reviews written by some qualified bloggers, especially if they write in the same niche as your website/products.

6. Keep your eyes on the next list of link building methods ordered by importance: PPC/CPM Campaign (Google AdWords may be a good start), Movie Website Review (submit it on video pages like YouTube), OffSite Pages Creation (Squidoo, WordPress), Press release distribution (is not designed for the most websites), Blog/Forum comments (in most cases this links aren’t relevant to your website), Search Engine Submission (we suggest to let them come to you), other link building ways (One more different that other).

NOTE: Combining the methods above and giving them time to make their effect, you can get the wanted results but also, in some cases, these can do more damage.

Top pages to get easy and powerful backlinks

Certainly you will find tons of tips and paid services which will help to build your wanted backlinks. However we suggest to keep in mind these free services for link building:

Conclusion

A possible conclusion is that BackLinks from quality websites, relevant anchor text, follow attribute, high PageRank, built naturally count for your website SEO. Often, to achieve this, you must spend some cash and may take some time to see the real result.

In the same time, we suggest you to avoid Link Exchange (reciprocal links can be penalized), Link Farms (+100 unrelated links to one page), Bad Neighborhoods (Adult websites, Gambling, Drug Websites), MFA websites, some Web Directories (structured to increase their rankings), Multiple links from the same website, nofollow links (links with rel=”nofollow” attribute won’t help), Spam Comments and others…

If you have additional comments, or you just want to share your opinion join the discussion below.

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