Website Traffic Analysis 55 comments

The final goal in Search Engine Optimization is to attract more visitors to your website. A job well done will convert the visitors in frequent website users, potential customers, customers or simple "promoters". In a simple way you will transform the traffic in money, notoriety and finally your website will become what you have hoped for. The visitors conversion in "what you need" is one of the most difficult trials of SEO&SEM (Search Engine Marketing).

We think that is easy to get, for example 100,000 visitors/month but if you have < (less than) 1,4 PageViews/Visit and a Bounce Rate bigger that 70% this could be a total disaster and you may ask yourself "What's wrong with my website?". We assure you if your page has +10,000 visitors and over 50% of them find your website useful or 20% transform in to future customers, your online marketing strategy succeeded.

How to analyze the website traffic?

1. The easiest way is to be familiar with some services that SeoAnalyser.net aggregates in the top menu when somebody analyzes a website. So, on the Traffic section you will find the most common free services that estimate the traffic (this data is subjective and the accuracy varies). The services included in SeoAnalyser Traffic Menu are: - DoubleClick Ad Planner - Alexa Traffic Rank - Compete.com Traffic Profile - Google Trends - Quantcast.com Audience Profile You may try to analyze your domain with SeoAnalyser tool and the check the traffic by choosing a service from traffic submenu. We think this data is useful from the webmaster/advertiser point of view because these tools can give the trend of a website or competitor websites. Also, keep your eyes open, this data is very easy to fake (We’ve seen domains with a poor traffic but a very good Alexa Rank). 2. Traffic Statistics for website owners – If you have a website it’s imperative to monitor it's traffic and learn how to improve it's ROI (return on investment). We think the most powerful tool for website monitoring is Google Analytics. Of course, the internet is full of all such services (free or paid systems), but Google Analytics tracking is undoubtedly the best. We won't elaborate more on this post, but we think is essential to use it.

---

How to boost your Website Traffic?

This question is on the lips of every online entrepreneur. But first you must know from where the visitors come to your website. The main sources that matter are:

Direct Traffic - Is not depending on rickety factors like SERP rank, social media popularity, and others. To have a high direct traffic, you must have a really valuable website, then a percentage of your users will recognize this therefore you'll have some targeted traffic. To increase the direct traffic you must to create a powerful brand and be remarkable to a particular niche. This is not easy, but this is the aim.

Referring Sites – When we think at this traffic source we have a strong contradiction: Quality vs Quantity. We will choose the Quality. So please take a look at the pages that are linked to your website, most appropriate visitors landing pages, keywords rich text links, website popularity and the quality of your content.

Search Engines – For most websites, search engines traffic represents over 80% of their visitors. We think this is relatively good, but what happens if Google will blacklist your website? We don’t want to imagine that, but thinking at this brings other questions to mind. This post will be too big if we share all our SEO knowledge or SEO tips. Search for it and you will surely find many articles related to SEO tips.

In conclusion we encourage you to carefully study your website (may use SeoAnalyser.net). By doing so, you will know all your website needs and may start to make some changes. Join the discussion below by posting your opinion.

---